Business Development Executive (IT)


We are looking for a highly skilled and strategic Business Development Executive to spearhead our marketing initiatives in the IT field. The ideal candidate will have a deep understanding of the IT industry, excellent leadership skills, and a proven track record in developing and executing successful marketing campaigns.


Responsibilities
  • Develop and implement marketing strategies, including brand positioning, product launches, and lead generation, to support the growth of our IT solutions and services.
  • Manage and mentor a team of marketing professionals, setting clear goals and expectations, and driving their performance.
  • Conduct market research and competitor analysis to identify opportunities and threats, staying informed about the latest trends and innovations in the IT sector.
  • Create and oversee the execution of integrated marketing campaigns across various channels, such as digital marketing, content marketing, email marketing, social media, and events.
  • Collaborate with the sales and product teams to align marketing efforts with sales objectives and product development initiatives.
  • Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
  • Develop and manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
  • Establish and maintain strong relationships with industry partners, influencers, and key stakeholders to enhance the company's reputation.
  • Oversee the production of marketing collateral, including website content, brochures, whitepapers, and case studies.
  • Ensure compliance with industry regulations and best practices in all marketing activities.
  • Write clear, concise strategy documents to generate internal support for new initiatives, and build creative, beautiful presentations that you will share with our vendor partners and their senior leadership.
  • Strong prioritization, project management, time management and organizational skills is preferred.
Skills and Qualifications
  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
  • Proven track record of successful data driven decision making.
  • Proven experience in marketing leadership roles, particularly in the IT industry.
  • Strong knowledge of IT products, services, and solutions.
  • Exceptional communication and presentation skills.
  • Creative thinker with a strong problem-solving mindset.
  • Team player with the ability to collaborate effectively across departments.
  • Demonstrated ability to manage and mentor a marketing team.
  • Proficiency in marketing automation and analytics tools.
  • Results-oriented with a focus on driving revenue growth.
  • A thorough understanding of effective document and presentation production, and an in-depth understanding of proposal and presentation psychology and how to convey messages, themes, discriminators, and responses to evaluation criteria clearly and effectively.
Pay Range:
3.5 LPA
Relevant Experience

2 years of relevant experience

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